Who reads Beaver Ledger
People in Canada come to Beaver Ledger to work out a number before they decide something: what a donation could save on their tax return, why a refund is the size it is, how much an RRSP deduction is worth, what a mortgage or car loan costs each month, or how much sales tax is in a price. They read our guides to understand the rules behind those numbers.
These visitors are often a step away from a decision: giving to a charity, finding someone to prepare a return, choosing a lender or setting up a small business. We do not publish audience figures, so ask us what we can say about a specific page.
Charities and nonprofits
Registered Canadian charities can be featured on our Giving pages: a profile with your CRA registration, what donations support, your official sources and a button to your own donation page.
Visitors who finish the donation credit calculator can also see one featured cause beside their result.
Every profile shows whether it is editorial, a founding partner or sponsored. Payment buys visibility. It cannot buy verified status or a ranking, and we check each charity against CRA records first. The Giving standards explain how.
Accounting, bookkeeping and tax preparation firms
Readers of our guides on the T4, T4A, tax brackets, refunds and RRSP deductions are learning how a return works, and some of them want a professional to do it. A labelled placement from a firm that prepares personal or small business returns can sit beside those guides and the tax refund and RRSP calculators. Tell us where you practise, whether you work remotely, and which credentials apply (CPA, tax preparer or bookkeeper).
Mortgage, lending and banking providers
The mortgage and car loan calculators and their guides reach people comparing payments, amortization and borrowing costs. Mortgage brokers, credit unions and lenders can propose a labelled placement next to that content. Rates and offers must be accurate, show the conditions that apply and name the licensed provider.
Small business software and services
The GST/HST calculator is used by people adding or removing sales tax from a price, which often means a small business owner or someone invoicing for the first time. Bookkeeping and invoicing software, payroll services and business banking can propose a placement near that calculator and the GST/HST, PST and T4A guides.
Other organizations
If your organization helps Canadians with taxes, giving, borrowing or personal finance and does not fit above, such as a financial planner, an insurance broker or a community organization, tell us who you help and why it matters to our readers. We decide case by case.
Ways to work with us
We can discuss a clearly labelled sponsored placement beside a related guide or calculator page, or an organization feature with a disclosed commercial relationship. We do not publish a rate card or guaranteed inventory. Scope, timing and terms are agreed separately, and nothing is booked until both sides confirm it in writing.
Email hello@bledger.ca. We review inquiries before deciding whether a placement is suitable.
What to include in your inquiry
- Organization name, website and contact person.
- The service or cause you want to promote.
- Your intended audience and geographic coverage.
- Preferred placement, dates and budget range.
- Relevant charitable registration or professional credentials.
- The proposed wording, supporting evidence for claims and destination links.
A short description and public links are enough to start. Please do not send clients’ tax documents, donor information, passwords or other sensitive records.
Standards for every placement
A placement must be relevant to our Canadian readers, describe your organization accurately and back material claims with evidence. Credentials and registrations must be stated correctly. We do not accept promises of guaranteed refunds or investment returns, or claims that charitable gifts pay for themselves. We may ask for clarification, require changes or decline material.
Paid placements are labelled as advertising or sponsored content, kept apart from our editorial explanations, and carry link attributes that identify them to search engines. Payment cannot influence calculator inputs, formulas, results or sources, and cannot buy a government endorsement, a financial recommendation or a favourable verification finding.
Placements never cover controls, interrupt a calculation or sit between a result and its explanation. We choose where a placement appears by the topic of the page, never by anything a visitor enters, and we do not use an advertising network or third-party trackers.